For the operation "The PMU sofa" (french sports betting company), we were in charge of drawing a sofa which aim is to be installed during different sport games like French Football cup final, Rugby Top 14 cup final, or Prix de Diane, a famous horse race.
Especially designed for these events the couch embodies the brand's image and is a recognizable element on the stadium's field.
Inspired by the stepped row seats, the shape of the sofa evoques both sporting spirit and living rooms furnitures codes.
The couch is welcoming and friendly and offers 4 seats with different postures, so that the guests could seat comfortably to spend an unforgettable moment together.
Client: Publicis Modem
Year : 2014
Photographies: Baptiste Heller